Movement for Hog Roast Essex

Well its been a long few months for SEO Essex, lots of success stories have been enjoyed by clients but now there is something new on offer.

Hog Roast Hire Essex – A new business, in fact so new the domain name was only bought in June 2011 and yet as a business it is already a success with 5 bookings inside 2 weeks from publication. For SEO Essex it is a complete success story for many reasons and here is why.

• A young man comes to me with a business idea in May, he has no business experience but can cook.
• His idea is to run a hog roast company
• The season is already underway and he has no equipment
• He has little money and does not want to outlay on equipment in case he loses it
• He has no bank accounts
• Not even a domain name

So I decided to take on the task of mentoring this person and help him to create a business from just an idea, it was one of my most satisfying tasks and one that was also my most successsful. We started with a business concept added tried and tested business practices and then deployed a very simple business plan.

The trouble with starting a new business is that the red tape just drowns the potential entrepreneur, even getting a bank account for business without a track record is almost impossible. That said HSBC in Colchester, Essex were magnificent for this seedbed business.

Now I have done a few business plans in my time, multiple pages, full of projections, full of multiplyers and then off to the bank and back it comes. I have even had a change of manager that kicked out a business plan made and accepted by the person he replaced and needing completely reshaping with information and estimates and projections.

Now here we had two parts of an equation that meant we could cut out a complex business play and create a simple step by step plan that would enable us to test the market. Here we had somebody who is good at the product and somebody who is great at marketing, this means we can get customers and then we can deliver the service.

The main remaining bit is equipment such as a hog roast machine and some funding.

The funding was easy, this was a business that would allow us to get bookings with deposits and then also provide completed funds and cashflow immediately the job is completed. in the first few weeks the hog roast machine can be hired whilst the diary fills up.

Then all of a sudden you have a bank account showing transactions, a healthy order book and the ability to show a working business model to any small business bank manager.

Well I did what I am good and the amazing part is that we had bookings within two weeks of the website going live, a website that was free to create but a website that had my knowledge imported into the content and setup.

The hog roast business is supposed to be saturated but this shows that so long as you can deliver the product the rest is about marketing and getting in front of people. We even have testimonials on the site already from hog roast functions that have been completed in Essex.

So in a recession and a world full of red tape we have created a stand alone business in just 5 weeks, the extras that are needed such as public liability insurance and hygiene certificates were in place at the start but did not cost much at all.

So the next time you have a business concept don’t let people just rubbish it because you do not have the time or experience to create a magnificent business plan, let the net assist you and your pipe dreams and give it a go.

I now have another person who wants to start a bespoke wedding cake business so watch this space……