Google activity will affect SEO
Well it looks as though Google was busy come late May, analysis is showing a massive spike in activity which is sure to affect the world of SEO.
I think most SEO companies will now be seeing some type of listing flux with websites bouncing around all over the place, this will accompany some major drops for sure. The search engine optimisation companies will then be looking for what has changed or what did they do wrong.
That is the nature of our business, just when we think we know all about SEO and how to stay well listed Google comes along and gives us a big bang and the waves reverberate throughout the SEO industry. My corporate company has seen 2 major drops out of 20 corporate clients and the semi-corporate clients have had a 5% change, this is certainly measurable and enough for us to deeply analyses what we think has just happened.
The suspects for this latest SEO murder will be as follows:
- Re-evaluation of links
- Over optimisation penalties
- Possible backlash from content scraping – where people scraping hurts us
- Roll back of database – unlikely unless testing is going on from a partial update
Some results returns have also been slashed for example the results for the term – search engine optimisation are down to 3 million at times when normally they are tens of millions. Whilst this may not be a major update the massive spike in spidering activity combined with re-shuffling search results means there are changes afoot.
If you are affected then avoid the knee jerk reaction, I have seen one web developer embark on a massive paid link campaign after his site dropped at just the wrong time of year, this can be the SEO equivalent of shooting yourself in the foot. Always wait a week or so before taking action, look for something obvious that you might have missed, now is the time to fix a few things you were always going to fix.
Refresh content and build some quality links to it, check your site search density, check server logs to ensure that the site is not getting down time at crucial spidering periods.
SEO is always about common sense, if something has changed and your website suddenly drops then work it through first….. and then panic 
I have been in the SEO industry since 1997 and seen almost all there is to see, after many years of leading one of the top SEO agencies in the country I am now helping small businesses who are getting ripped off by unscrupulous SEO companies.
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Hey – nice blog, just looking around some blogs, seems a pretty nice platform you are using. I’m currently using Wordpress too, wonder if I can get the same movement as you in google search positions??
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