Affordable SEO Essex

Affordable SEO Services for Essex Businesses

Is that really possible without getting ripped off by unscrupulous SEO agencies, I think its a difficult call as just a look at many of the SEO agency websites tells me that they don’t really get it.

There is so much talk about page rank and linking that is just not up to date and is very misleading, in fact page rank is just another hype phrase now to help the agencies peddle myths and fear. The truth is that most SEO agencies have no clue what your page rank is since they only have the Google Toolbar to measure it and this is deliberately out of date and irrelevant to most listings.

Google decided to ‘mock’ page rank after the SEO industry went to town selling links based on ‘PR’, the higher the PR the more you paid, it was completely contrary to what Google would accept and so the Toolbar became a white elephant, of course the SEO industry see this as just one more opportunity to bamboozle clients and from many Essex agency websites I don’t see any difference to say Manchester.

Affordable SEO deosn’t need to be a rip off, affordable SEO should be effective, the way to keep a service more affordable is to cut out time intensive processes that are based around communication and reporting. It stands to reason that if you are paying top dollar for your SEO then you will want every type of report imaginable, regular monthly meetings and telephone conferences, competitor targeting, large amounts of content delivered and many other extras that are time intensive. For small businesses they can be completely satisfied with a combination of good results, email support and then telephony should any major issue arise.

Positions, traffic, analytics, all can be easily self administered so a client can stay informed and up to date at any point, smaller businesses need to be paying for actual SEO work and expertise, it makes their advertising £££’s go further and be more effective.

Email support works really well especially when an SEO consultant has to liaise with web agencies so that the consultancy can be administered to the website. Certainly this relationship needs to work well since often there can be minor conflicts of interest that can sometimes get a little prickly if there is inexperience on the part of the SEO consultant.

So affordable SEO can be effective, functional, deliver good results and importantly enable small businesses to enjoy a real return on investment. That in theory should put a pretty good opportunity in front of any small business and enable them to grow online and enjoy the benefits that a good solid profile in Google will bring.

It can also restore confidence to business owners who have had bad experiences, I know for a fact that just like any other county Essex will have a high percentage of businesses who have had bad experiences with SEO services, I know many businesses are canvassed on a daily basis with hard sell and promises of riches.

The truth is that success is never easy and there is no level of business that is a walk in the park, of course generic territory and subjects such as travel, recruitment, finance etc are spectacularly competitive so managing expectations is important at the very start, selling dreams that cannot be fulfilled leads only to dissapointment.

Contact me now to discuss your needs and to see what affordable SEO can cost – Contact SEO Essex